Making your business visible online is very important nowadays.
Why? Because a lot of potential customers are doing their research online. People now spend their time on the internet more than ever.
A well-designed website also increases your credibility for your repeat customers and prospective buyers. It will also give your business a competitive advantage from your competitors.
That is why having a website for your small business plays a very important role in generating sales leads that you needed most.
You don’t want to waste the opportunity to present your products and services to someone who searches it using a search engine like google, bing, or yahoo.
X of Y is here to help you decide the features of a website that your web development services provider should offer.
Table of contents:
- Search Engine Optimization (SEO)
- Fully customizable
- Mobile-first Development
- Lead Generation
- ECommerce ready
Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
In simple terms, SEO is responsible for making your website at the top when someone is searching for the products and services that your small business provides.
For example, let us say that your small business sells Furniture. So when someone searches on the internet with the term “furniture stores nearby”, a search engine optimized website should appear on the first page of the search results. Even more impressive is when your website appears at the top 3 or 5 of the results.
Can you imagine now the benefit of SEO into your business? Now you have an asset, that is your well-optimized website, that helps you generate sales leads that you never had before.
So if your business had survived and generated profits for years through traditional marketing like word of the mouth, social and business gatherings and excellent customer satisfaction; imagine the automated and huge boost to sales your website will give through search engine optimization.
Therefore, SEO is one of the best marketing tools that you will only have if you have a website for your business.
One of the reasons why you might have inhibitions to provide a website for your small business is the cost.
You might think that hiring a developer to build your website is one of the unnecessary costs that your business should avoid.
Since you have reached this point, I hope that you don’t think that your business website is unnecessary. On the contrary, it might be one of the most essential assets that your business lacks to reach its maximum potential.
Today, building a website is cheaper than ever. In less than 5 dollars a month, you can now build your very own website. You can even build one for free. Google business has a feature that lets you build a website for your small business. Blogger is another free platform that you can use to host a blog for your business.
If anyone can just build a website on their own, then why should you consider hiring a professional web developer?
One of the reasons is simple, building websites is not your forte. It is not the type of role that your business needs you to play to make it successful. Professional web developers are experts in this website development field. They have reached a level of mastery in this field, that it will most likely benefit your business than doing it by yourself.
This is an example cost computation of how much you should expect to spend if you hire X of Y as your website developer:
|Developer Fee (one-time)WebsiteSEO for 6 monthsServer Fee (free for 2 months)Total Cost||
USD 400USD 5 per monthUSD 200
In that table, you see that it would only take you a $200 where you get 6 months of free SEO and free service support in addition to your professionally designed and built website.
One of the most popular tools or platforms to build websites is Wordpress. And you might have heard of it.
Yes, Wordpress is the most popular content management system in the world. According to hostingtribunal.com, 60% of the CMS in the world is using Wordpress.
But there are specific features or designs that you might want that even a well developed CMS can’t handle.
That is when you will need the services of a web developer. X of Y uses Wagtail as its default CMS and through the help of X of Y, your customizations can be implemented.
Security should be one of the priorities of your website. You want to protect your users’ data so you don’t lose their trust.
How is your website protected?
There are a lot of measures that you can make to bring your website’s security into a level that is an industry-accepted level of a secured website.
Make sure your website implements HTTPS protocol of transferring data through the global network of the internet. HTTPS makes the data your client sends to your website’s server encrypted. Therefore it makes it unreadable by fraudulent hackers that might sniff it along the way.
HTTPS is also not the only way to protect your website.
Any critical data such as passwords should not be stored by your website’s server naked. By naked password means that passwords are stored in your database “as is”. For example, if I use the password “safetyPassw0rd”, an unsafe website will store it in the database as “safetyPassw0rd”.
While a secured website will use a security key that will encrypt passwords and store the encrypted passwords in your database. So in case of a data leak, passwords are protected since it can’t be directly read by someone who doesn’t know the security key.
For example, the password “safetyPassword” might be store in the database as “asfero123***123009saf123123”. Much better right?
And why is that beneficial? Because a lot of users use the same passwords with their different accounts. Like they might have the same password in their social media accounts, email accounts, and work-related accounts. So if a user’s password is leaked through your website, then you have also compromised the user’s other accounts that use the same password.
So make sure the website you use implements basic and preferably advanced security features.
Data have shown that the majority of the searches now are done using mobile devices.
With that in mind, you should make sure that your website looks good on mobile as good as it might look in desktop computers.
Google as the top search engine in the world, emphasizes the importance of a website’s mobile responsiveness.
So you should make sure that your website is built for mobile devices as well as it is built for larger devices.
Related to the goal of making your website appear at the top of every search results related to your product and services, a fast website will greatly improve your chances.
Why does speed matter?
Imagine you click a link that is at the top of the results of your search query. What would you feel if the page turns-out to be so slow that it requires you to wait like around 10-15 seconds to load even in a good internet connection?
For sure that will make you click the back button and try the other links of the search results page.
That is probably what is going to happen to your prospective client if your website is not fast to load its pages.
So you should make sure that the business website should have a good loading speed.
The reason why you want to have a website for your small business is to increase sales.
That is why you should also make sure that the website of your business inspires your users to take actions that generate sales.
Preferably, every page of your website should have call-to-action (CTA) elements such as buttons and links.
A well-designed website has these call-to-action elements stand out against the rest of the elements of the page.
For example, the primary color of your website is blue. Your call-to-action elements will stand out if it uses color(s) that make it so distinguishable from the other elements. Like using orange for call-to-action elements against a blue primary color.
Last, an e-commerce ready website is a cherry on top.
It will also increase your sales if you let your customers find products, buy whatever they want to buy, and pay using online payment methods.
That is comfort-giving and value-adding-service to your customers.
Therefore having a website that is e-commerce ready is a great plus.
So I hope you find this article helpful as to determining the kind of website your small business needs, that you yourself should make or outsourced through web development services providers like X of Y.
If you think X of Y can help you with building a website for your business that is going to achieve the ultimate goal of increasing sales, then please don’t hesitate to reach me now.
Thank you and have a great day my friend!