Web Design and Development Company

X of Y Business and IT Services

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Your website has become one of the most essential tools to reach your business goals.

Whether you use it in generating leads to meet sales targets or to maintain good relationships with your existing customers, it starts with deciding how you want to build it.

Are you going to do it yourself or do you want to outsource it to a web design and development company?

“How do I choose a web development company?”

If you choose to outsource the development of your website, then you want to know the answer to this question as early as possible.

Why? Because the ability of your website to meet your goals is directly related to the company, agency, or developer that you choose to build your website.

In our opinion, these are the steps that you should take:

  • Look for website design & development companies in google
  • Visit the prospective company’s own website.
  • Go and check their portfolios.
  • Make sure that they make websites that are fast, mobile-friendly, have good SEO. These are some of the characteristics of a good business website.
  • Contact them and set up a meeting.

Your chosen website design company should create websites that have these characteristics

If you want your website to become a tool that helps you achieve your business goals, then it needs to have these characteristics:


Your website is visible when someone that is searching for a product or a service that you sell is able to find your website at the top of the search engine results page.

Search engines like Google.

Your website can only achieve this visibility if it implements good SEO practices.


Your prospective customers (website visitors) want to see something as fast as possible.

They don’t want their precious time to get wasted in waiting for a webpage that is slow.

How fast should your website be? The ideal load time is 2 to 5 seconds.

However, each second beyond 2 seconds results in greater bounce rates. In fact, 40% of polled internet users report abandoning a site if it takes longer than 3 seconds to load. Moreover, 47% of users expect desktop sites to load in 2 seconds or less.

Mobile friendly

Mobile devices have overtaken desktop computers using the internet to search for products and services.

So it is expected that most of your website visitors will be on your website using a mobile device.

How would you feel if you are on a website that does not look good on your mobile screen? You are probably just going to leave that site right?

A website that is mobile-friendly implements responsive web design principles. Therefore making your web pages look good on any devices: mobile, tablet, laptops, or desktop computers.


Making sure your customer’s data is secured should be one of the top priorities of your website.

How you can achieve that? The most basic thing you can do is to protect your website with SSL.

Though it is important to remember that protecting your website with SSL is not the feature you can implement to your website.

Good user experience

You want your website to rank high on the search engine results page.

One way of achieving that is by providing optimal user experience.

Why? Because search engines like google know how long does your website visitors stay on your page.

The longer a user stays on your web page the more it is telling search engines that your content is relevant to your users.

And search engines like to present content that is relevant to their users’ intent.


The reason why you want to have a website for your business is primarily that you want to increase your profit. Right?

And increasing your profit can be done in two basic ways:

  • Increasing your revenue. [Example here]
  • Decreasing your cost. [Example here]

So as much as you want your website to generate sales as high as possible, you should also want to maintain your cost as low as possible.

You want your website to benefit your business more than it is costing your business.

Now you know the characteristics of a sales-driving website and how it helps you determine which website design and development agency should you choose.

Would you like to consider hiring XofY? To help you with that decision, let us talk about the services that we offer.

Web development services

We want to help your business succeed.

And we are only going to achieve that if we become one of the best web development services providers in the world.

We try to achieve that by designing our services with you in our minds.

We make sure that our websites and web applications are responsive, mobile-friendly, fast, SEO ready, and affordable.

Web design and development

Web design and development

Through our web design and web development services, we can build a website for your business that is fast, responsive, implement good SEO practices, and SSL secured.

How do we achieve this goal? We make sure that our web developer(s) are experts in the field of web development.

We also make sure that you get all these benefits at an affordable price.

Custom web development services

Custom web development services

You are unique.

And so is your business and your business needs.

Our custom web development services are designed to cater to the custom web applications that you might need.

These web applications include but are not limited to:

  • Accounting software
  • Payroll software
  • Applicant tracking system
  • Inventory management
  • Enterprise resource planning (ERP) system

eCommerce website development

eCommerce website development

Do you sell products and services? Do you want to let your customer order and pay online?

Then our eCommerce website development services are designed to help you.

We can help you have an eCommerce website that has one or more of these features:

  • Content management
  • Promotion and discount code
  • Checkout
  • Search engine optimized
  • Reporting
  • Blog
  • Email marketing
  • Multiple payment options (Credit card, PayPal, PO, Terms, etc.)

Small business website design

Small business website design

Are you a small business owner?

You want to have a website for your small business but you are afraid of the value that it might cost.

Worry no more because our small business website design service is designed for your small business.

We make sure that you get as much as the characteristics of a sales-driving website at the most minimal cost possible.

To achieve that, we make sure that we know your business goals, we understand your current limitations, and create the best web design for you.

Wordpress website development

Wordpress website development

Wordpress has been one of the most popular tools for website development.

We can help you build or customize or improve your website in Wordpress.

We make sure that your WordPress powered website is at the optimal state to achieve your business goals.

Why you would love our website design and development services?

For sure you have a lot of choices for website design companies other than us.

But why you would love to hire us?

Though we are quite new to the business, we are highly motivated to help you to achieve your business goals by providing you a website that is sales-generating.

Let me just reiterate it, WE WANT YOU TO SUCCEED SO BAD!

Together, we can work as a team. You provide the contents of your website, while we take care of the following:

  • Design
  • Coding
  • SEO
  • Hosting
  • Analytics
  • Call-to-action elements
  • Lead form creation and tracking
  • Responsive website that looks with any device
  • Integration with social media platforms
  • Sitemap generation
  • Robots.txt
  • Lightning-fast speed. 90-100 Google page speed insight score.
  • And more!

As a cherry on top, you own your website 100%.

Our target industries

  1. Dental Clinic
  2. Healthcare
  3. Medical
  4. Professional
  5. Travel agency
  6. Spas

Our clients

For now, XofY has a total of 5 different clients that are spread across the globe.

Here are some notable projects:

  • HRSalesPipes - a free and open-source applicant tracking system in the cloud. The first customer is a recruitment agency in the UAE.
  • alohadayspa.ca - the business website of a day spa in Canada, which is capable of accepting payments online through Stripe API.
  • rinaldisilvallp.ca - a highly available static website of a law firm in Canada.

For anything, you can contact XofY here.


What does a Web design company do?

A web design company is responsible for delivering a website for you.

They do all technical work related to building a website, from coding, hosting, to reporting and tracking.

While you as the business owner are the ones responsible for the content of the website.

What is the difference between web design and web development?

The two are very related to each other but they do differ.

Web design refers to the work responsible for the look of a website. While web development is the work responsible for the realization of the design.

Commonly web design is done at the early stage of a project while web development is mostly done after the design phase.

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